Objective Studio was founded by me (Alfie), an Industrial Designer based in Manchester.
The design studio began somewhat accidentally – I’ve had the good fortune to be drafted in to help with a selection of projects incorporating biophilic design and sustainable product development. A theme turned into a portfolio. A portfolio that's now it’s own project with an ambition to help more people make products that are efficient, sustainable, and pleasurable to use. Products that are inspired by nature's forms, interconnectivity, circularity, and it's limitless insight.
The design studio began somewhat accidentally – I’ve had the good fortune to be drafted in to help with a selection of projects incorporating biophilic design and sustainable product development. A theme turned into a portfolio. A portfolio that's now it’s own project with an ambition to help more people make products that are efficient, sustainable, and pleasurable to use. Products that are inspired by nature's forms, interconnectivity, circularity, and it's limitless insight.
My background is in design and innovation consultancy; working with a range of clients at leading consultancies to help them understand which direction the world is going in and how they can best anticipate and prepare for it. Then, using design thinking to overcome technical challenges, create innovative experiences, and improve product performance.